Our mission

Our mission is to make it easy to discover, shop and engage with independent brands, boutiques and fashionistas around the world.

What do we do?

  • We partner with independent fashion boutiques and provide them with a mobile platform to help complete with big box stores. 
  • We create value for these businesses by helping them reach new audiences through technology.
  • We create value for mobile shoppers by proving the largest source of fashion and fashion related content available.

How do we do it?

  • We are indexing the worlds independent fashion merchants and fashion related content publishers.
  • We connect mobile shoppers with these mission-driven independent fashion boutiques and with what’s trending in the editorial world of fashion.
  • Shoppers discover collections they wouldn’t find at big box stores.
  • We enable shoppers the ability to create Style Boards with their favorite discoveries, share with friends, or purchase items right from the platform.

Our Promise

  • We will stay committed to helping mission-driven independent fashion boutiques and the brands they represent.
  • We will always take privacy and security very seriously. We will never sell personal data.
  • We will always take extreme ownership. We hold ourselves and our boutiques accountable.
  • We will stay curious. The best ideas that create the highest value for the community will always win.

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